Webinar: How to create a world-class monetization strategy for your mobile games

In-App Programmatic


February 23, 2023


min read

Privacy. Leakage. Recession.

Mobile game monetization feels perilous when terms like these are loosely thrown around. Fortunately, the brightest minds in the business are looking at it from all angles. Our own Jonathan Fishman recently sat down with two of them to discuss what a world-class monetization strategy looks like in 2023.

Phil Suh is the VP of Ad Monetization at Zynga, a global leader in interactive entertainment with a portfolio of game franchises that have been downloaded more than 6 billion times on mobile. Jeffrey Carlson is the Head of Publisher Products at Chartboost, our leading next-gen ad platform that drives more than 60 billion global impressions and 700 million monthly active users from 300-plus SDK integrations.

Phil and Jeff touched on a range of topics, including:

  • How to approach in-app advertising in the current environment
  • Why now is a great time to expand your IAA efforts
  • Tips for building a successful IAA strategy
  • Best practices for targeting the right ad to the right player at the right time
  • The importance of segmentation and how to implement it effectively

If you missed it live the first time, you can watch the full recording here:

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