Webinar: Ad quality challenges in ad monetization

Digital Marketing

Insights & Best Practices

Mobile game market


publisher insights

June 26, 2023


min read

According to Gamesforum's Ad Mon Challenge Survey 2023, the primary difficulty encountered by mobile game publishers is ad quality. Gamesforum Online recently hosted a webinar featuring our very own senior vice president of sales & revenue Maggie Mesa to delve into the many factors contributing to ad quality problems and talk about the measures being implemented by publishers to tackle this challenge.

Panelists also included Phil Suh, vice president of ad monetization at Zynga; Raymond Stauffer, founder of Playvalve; and Gamesforum's John Speakman moderating.

Watch the full recording here:

To keep up with the latest on the business of mobile games, in-app advertising, and more, check out the Chartboost blog every week or follow us on LinkedIn.