Top Chartboost Creatives, December 2012
Insights & Best Practices
December 29, 2012
There?s one question just about every game developer asks us when discussing how to succeed in the Chartboost network, and that is: ?What makes an effective interstitial that will attract users?? While there?s no hard and fast science, we thought it would be helpful if we highlighted some of the best-performing (highest click-through rates) interstitials on our network each month and provided some insight into why we think users liked them.Each of these creatives had a click-through-rate of at least 27% in our network for the month of December.
*The picture above is not a Chartboost creative. It is, however, American Gothic by Grant Wood.Without further adieu, here are the top three creatives (click the images to view larger versions) for December 2012:
Street Fighter X Tekken on iOS
If you have any questions on creating effective creatives, feel free to reach out to firstname.lastname@example.org. See you next year (month) and Happy New Year!Check out past installments for more information:Top Chartboost Creatives: October 2012Top Chartboost Creatives: November 2012