Product Update: New Publisher Opt-Out Feature

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July 3, 2013


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This week, we launched a new feature that gives you more control over the data that is shared from your app. ?Specifically, publishers can opt-out of behaviorally targeted advertising campaigns and thus, the sharing of device identifiers with advertisers. ?You may wish to opt-out for legal reasons such as concerns regarding COPPA, as well as other reasons.If you wish to opt-out, select the opt-out box on the App Edit tab. Please refer to our help site for details and implications of opting out any of your apps: are pleased to offer this new option for our publishing partners. ?Feel free to email us at if you have any questions.