Network CPI's Stabilize in November

Insights & Best Practices

December 11, 2013


min read

In November, we were greeted with new devices including the iPad Air and iPad Mini Retina. The recent trend of rising Network CPI's continued and began to stabilize at the Thanksgiving break. Historically, after Thanksgiving Day, we have seen CPI's stay relatively consistent through the end of the year.

We expect to see the same trend this holiday season of steady bids with increased traffic. Budgets will spend quicker than usual so be prepared! To see the exact Network CPI's in November by platform and country, click on the heatmap below and visit our Insights Page.

Please remember that the CPI figures are averages from our network and should be used for guidance only. ?Email, if you have any questions or suggestions for future analyses.