MATA Launches Open API Standard for UA Analytics
March 30, 2012
At Chartboost, we make it a priority to bring you the best, most transparent analytics possible. We?ve always offered a beautiful dashboard for those of you who want to see your data on the web, and an API for those of you who want to import that data into your internal business intelligence systems. At the beginning of March, we switched to Vertica to bring you faster and more scalable data. Every day we?re coming up with new and innovative ways to get you the data you need when you need it!Today, Chartboost is joining forces with analytics provider Kontagent and ad networks MdotM and Playhaven to help create a standard and open API for user acquisition reporting. We?re calling our coalition the Mobile Acquisition Transparency Alliance, or MATA. Our goal is to make the process of working with APIs as seamless and easy as possible for mobile developers.We know many of you use several user acquisition platforms, and you don?t want to have to implement different APIs with different time zones and reporting standards. MATA will standardize all of these quirks so you can compare apples-to-apples between your different user acquisition channels, whether you?re running network campaigns, direct deals, or internal cross-promotion. We are confident that you?ll like what you see when you compare Chartboost performance to your other channels.We will have our MATA-compliant API ready by the end of April. Learn more about MATA at openmata.org.