How to Win This Holiday Season With Your Mobile Games Business
Insights & Best Practices
October 28, 2015
Mobile game developers only have a few critical holidays circled on their calendars. And it?s not a launch day or a planned business meeting, it?s the holidays: Thanksgiving, Christmas and New Year?s Day.For devs, these days are about much more than family time and gift-giving, they?re about business growth and the bottom line.At the root of these holiday business opportunities are the mobile devices themselves. According to figures from Kantar Worldpanel, mobile devices have become the global gift of choice during the holidays. Last season, Apple smashed its iPhone sales record, moving over 74 million iPhones in the fourth quarter and accounting for 57 percent of all smartphone gifts during that time. Android devices were hot last holiday, too, selling over 100 million tablets and phones.With Apple and Android?s latest iterations hitting the market (plus some exciting new offerings in the form of TV and virtual reality), 2015 should be a banner year for holiday device sales. For devs, these sales mean jockeying for real estate on screens, as the growth in devices owned invariably increases the number of potential players?and income.In this?free Chartboost Power-Up Report, we?ll arm mobile game devs with the tools to be a go-to download this holiday. We?ll cover user acquisition and monetization techniques that will make the difference between success and failure.
Here?s everything you?ll find in this extensive?report:
- 5 outstanding examples of holiday-themed interstitial ads.
- 8 charts you need to see about holiday mobile game marketing.
- The scoop on how Backflip Studios repeatedly stole Christmas with an impactful holiday strategy.
- When to launch a mobile game during the holiday season.
- Tips on how to make a powerful holiday app icon.
- Why the holidays matter to mobile game devs.
- Game dev tips for this season?s hottest devices.
What are you waiting for? Click on the button below to get your absolutely free (no form to fill out) report to skillfully get the most out of your holiday marketing and monetization strategy.Read Nowor download the PDF version