Hitting the Jackpot: Your Guide to Growing a Casino Game


Insights & Best Practices

February 17, 2016


min read

Social casino is one of the most lucrative genres in the mobile game industry. In just a few short years, social casino has grown into a multi-billion dollar market.By 2017, the social casino sector is expected to hit the jackpot, generating $4.4 billion as per Eilers Research. Moreover, social casino is home to some of the most lavish spenders in the industry, exhibiting a payer conversion rate upwards of 46 percent in some cases among U.S. players. Yet for the most part, the genre appeals to only a small subset of the total mobile user base?contrary to other casual game categories such as puzzle and action.How exactly did social casino become a mobile game powerhouse that punches above its weight? The answer: A perfect storm of events. The combination of the reach afforded by the mobile platform and the removal of real-money winnings from traditional casino games resulted in the birth of social casino.Needless to say, the stakes are high in the blazing social casino industry. Fortunately for you, there?s still plenty of room for growth and innovation in this multi-billion dollar industry.The latest edition of the Chartboost Power-Up Report will be the ace up your sleeve to thrive in the complex social casino space. This pragmatic guide to social casino will illustrate user acquisition and monetization best practices specific to social casino games by walking you through strategies from top casino devs, and how you can benefit from their tactics.


Here?s everything you?ll find in this comprehensive report:

  • Billions of dollars reasons why you can?t ignore the social casino industry.
  • 7 examples of social casino ad creatives that struck it rich.
  • Tips on how to make your casino app icon stand out from the crowd.
  • An in-depth look at Playtika?s marketing and monetization strategies for its successful slots game House of Fun.
  • The social casino version of Six Degrees of Kevin Bacon, which maps out the many mergers and acquisitions in this complex industry.
  • The state of real-money gaming in social casino.
  • Revealing data to help you benchmark your social casino game.
  • The scoop on how to break into Latin America's booming social casino market.
  • 3 ways to leverage established brands to grow a social casino game.

Don?t go bust and click Read Now to get your totally free report to get the actionable steps needed to grow your social casino game business. No registration required to access the report. Ever.

Read Nowor download the PDF version