Favorite Creatives from Holidays Past
Insights & Best Practices
December 7, 2013
Each month, we like to gather our favorite creatives to give our advertisers an idea of what?s really working with players, and point out specific strategies to boost your CTR. Below, we?re bringing you three strong examples of holiday creatives to help guide your design process.Here at Chartboost, we've already gotten ourselves into the holiday spirit - the air smells like pine needles, the halls are decked with boughs of holly, and we exclusively order eggnog lattes. Before you light the yule log, take a minute to refresh your creatives, making them attractive for players who are in the holiday spirit too.
Forget the Riesling, a good game pairs best with turkey! Neon Play promoted their price drops to players with a football playing turkey since they know that while gobbling up their Thanksgiving dinner, Americans love to watch the big games on TV. And what better way to get into the Black Friday spirit than snagging a good deal!King?used Fall colors and themes along with notable characters from Pet Rescue Saga to reach new players in the US -- pumpkins, Fall foliage, and a witch's hat all connected the game with the season.
As the end of the year approaches, give your creatives a healthy dose of holiday refresh. Last year, Hay Day?included their iconic (literally!) chicken and lumberjack Greg, donning them in earmuffs and a scarf. The seasonal refresh also reminds players that Supercell keeps content fresh with new updates.How can you deck your creatives in holiday spirit? Sprinkle a little snow in the background, warm your characters up with seasonal clothing and accessories, and promote your winter themed gameplay. Don't forget to keep your eye on the CB blog for more tips.Take advantage of more lead time and get your creatives ready for New Year?s Day (January 1), Valentine?s Day (February 14), or Carnival (February 28-March 4). Consider geo-targeting your campaigns to reach the players your creatives will resonate with best.As always, if you have any questions about making awesome holiday creatives, feel free to reach out to firstname.lastname@example.org, or ping us on?Twitter.