Direct Deals - We Got it Covered
October 14, 2011
We got it covered AND we got covered in some great blogs last week. TechCrunch highlights the launch of our Direct Deal Marketplace where publishers can connect with each other to buy, sell, and trade cross-promotion for their games. It?s the Facebook of mobile publishing; you have a public profile, you can request ?connections? and establish ?partnerships? which then allows you to advertise your app in someone else?s network and vice versa. Publishers keep 100% of the revenue earned through Chartboost?s Direct Deals Marketplace, which differentiates us from traditional ad networks.
Our background in game development also sets us apart. In a Q&A with Pocket Gamer, CEO Maria Alegre explains how the team?s experience with Tap Tap Revenge has made Chartboost uniquely suited to help publishers. Along with CTO and co-founder Sean Fannan - who was employee numero uno at Tapulous - Chartboost has created a platform for developers, by developers.Which means, we get it. We know developers want to be able to choose where and how they advertise. We know you?ll want to strike some direct advertising deals but also be able to harness all the ?cross-promotion horsepower? you can to launch your app to the charts. We know you worked hard to make your game perfect and we want to help integrate cross promotions with the look and feel of your game. On top of that, we?ll provide the analytics so you can maximize the your campaigns, so you can combine how you promote both your apps and third party apps in the most effective way.Can?t get enough of us? Still procrastinating? Check out these links for more coverage:Pocket GamerStart Up TunesGamasutra