Chartboost Connects Influencers With Game Advertisers

Product Updates

October 26, 2017


min read

As mobile marketers think about their user acquisition strategy, the rise of influencer marketing continues to lead the latest in community engagement. In 2016, Chartboost acquired influencer marketing platform Roostr to support game advertisers in reaching new audiences. Today, we?re excited to share a new experience for influencer marketing - Chartboost Influence.As the world of influencer marketing grows, new generations aren?t watching TV anymore and make most purchase decisions based on their social media channels. In the gaming world, influencer recommendations are the most respected source for the next games to play. Over 90% of mobile gamers head to YouTube for gameplay tips and app discovery at least once a week. Chartboost Influence helps game developers reach this engaged audience and build successful relationships with the top YouTube influencers.To date, Chartboost Influence has hit these big milestones:

  • Driven over 250,000 high-quality installs for game developers
  • Supported the growth of influencer channels that comprise a combined 124 million subscriber base
  • Worked with top-tier game developers like BigFish Games, Capcom, Ponos, and Playdemic, as well as top-tier influencers like nickatnyte, Willyrex, and Lachlan

With the new rollout of Chartboost Influence, you?ll see these new tools to support your influencer marketing campaigns:

  • New campaign options, including flat fee and performance-based, from shoutouts to dedicated videos
  • Full data visibility on influencer channels, including average video views, subscriber counts, top geos, and audience gender
  • Advanced tracking for click-to-install attribution via third party or S2S

Chartboost Influence is more than an update to the name; it?s continued investment in our influencer marketplace. Ready to learn more? Visit the CPI: How to Measure Success of a YouTube Influencer CampaignRead: How Genera Games Reached 40% Click to Install with Influencer Marketing