7 Examples of Social Casino Ad Creatives That Convert

Insights & Best Practices

March 11, 2016


min read

The bright lights of the Las Vegas Strip are a sight to behold. Stunning casino skyscrapers stretch down the Strip as far as the eye can see. Each casino resort tries to persuade patrons into walking through their doors by decorating their building with flashy lights, massive jumbotrons and unique decor. Social casino ad creatives attempt to grab a player?s attention in the same way as those brick-and-mortar casino hotels.Here, we present some of the highest-converting social casino ad creatives that have won big.This article originally appeared in our latest Power-Up Report on social casino games. Check it out for free here.


Viva Slots Vegas by Rocket Games

Platforms: Apple App Store, Google Play, Amazon Appstore

  • Well-balanced composition, with a key design element in all four quadrants.
  • The vibrant, rainbow-colored wheel attracts the player?s full attention.
  • Use of lens flare brings to mind the revered era of old Las Vegas?s glitz and glamour.

Viva Slots Vegas by Rocket Games

Platforms: Apple App Store, Google Play, Amazon Appstore

  1. The eye perceives the white background behind ?Viva? and the number 50X slice of the wheel as one continuous design element. As a result, players read downward from ?Viva? to the number 50X.
  2. The design elements in both the top left half and right half of the ad creative, the ?Viva Spin the Bonus Wheel? CTA and the ?Multiply Your Wins Test Your Luck!?, have the same visual weight.
  3. The Wheel of Fortune-like wheel perfectly slices the ad creative diagonally into two halves. In addition, English-speaking players, who read from left to right and top to bottom, will first latch their eyes onto the ?Viva Spin the Bonus Wheel? CTA and follow the downward arc of the wheel.
  4. As players reach the bottom of the wheel?s arc, they immediately catch and identify the shapes of famous Las Vegas buildings, namely the Bellagio and Stratosphere.

Heart of Vegas by Product Madness

Platforms: Apple App Store, Google Play, Amazon Appstore

  • In a player?s mind, they?re instantly associating the Heart of Vegas logo with the world?s most famous sign, the ?Welcome to Fabulous Las Vegas? sign.
  • Dopamine is triggered in a player?s brain when they see the ?Spin? CTA button because it appears as though it?s a button on a physical slot machine.
  • Contrast between the purple cats and orange flames pushes the ?Play Real Slots for Free!? CTA outward.

Old Vegas Slots by DGN Games

Platforms: Apple App Store, Google Play, Amazon Appstore

  • Color palette (red, yellow and blue) is reminiscent of the Las Vegas era of old, which is known for its elegance and class.
  • Blue-colored light burst effect around the Old Vegas Slots logo directs a player?s eyes to the middle of the creative.
  • Makes use of the color red for its CTA, which is by far the most used color for a CTA in ad creatives.

Slots Vegas Rush by Pharaoh?s Interactive

Platforms: Apple App Store, Google Play

  • On a subconscious level, a player is connecting the word ?Twilight,? which brings to mind the hit series Twilight, with vampires?a recognizable pop culture symbol.
  • The skeuomorphic design of the ?Spin? CTA button mimics the buttons on a physical slot machine.

Scatter Slots by Murka

Platforms: Apple App Store, Google Play, Amazon Appstore

  • White-colored moon takes the place of a CTA button, directing a player?s eye toward it.
  • Imagery of the yellow moon in the slot reels creates an optical illusion, as it looks like gold casino coins.
  • The warm color of the moon in the slot reels and the dark tones from the night sky make the coins at the bottom of the creative pop out.

Farm Slots by Top Game

Platforms: Apple App Store, Google Play, Amazon Appstore

  • Motion blur effect from one of the slot reels replicates the vertical motion a player experiences when playing a physical slot machine.
  • The falling coins and the spinning slot reel directs a player?s eyes at the ?Win 1,000,000 Now? text CTA.
  • The mise en sc?ne has the coins acting as curtains, which pushes a player?s gaze inward, framing the scene for the gameplay screenshot at center stage.