3 Ways to Grow Your Mobile Games During the Rio Olympics

Insights & Best Practices

August 4, 2016


min read

Let the Rio Games begin! This summer provides mobile game developers with a lucrative opportunity to grow their business?the 2016 Olympic Games in Rio de Janeiro.With an estimated 500,000 people expected to descend on Rio for the Olympics, devs will need help with targeting these folks. Fortunately, we?ve got you covered. At Chartboost, our network reaches over 3.5 million daily active players in Brazil who are champing at the bit to play mobile games.Follow these three ways to engage with the Olympic audience in Brazil and drive installs during the biggest sporting event of the summer.

Brazil Rio Olympics mobile games foreigners

1. Takeover the Rio Olympics With CPM Buyouts

Throughout the entirety of the Rio Games, we?re providing you with the opportunity to top the podium. Guarantee first-impression awareness for your mobile games with players in Brazil during the Olympic Games by securing a CPM buyout campaign. In specific, you can create a CPM buyout campaign by platform (iOS or Android) and ad type (static interstitial or video). Contact a Chartboost account manager today to get started.

2. Prepare Ad Creatives

In Brazil, localization is a must in order to market a mobile game. According Education First?s country-based tests of English proficiency, Brazilians rank in the bottom 50 percent, which makes translating ad creative copy to Portuguese a must.Here?s an example of an interstitial creative asset that keeps the Brazilian market in mind:

Elex Wireless?s Magic Rush: Heroes

Elex Wireless's Magic Rush: Heroes mobile game ad creative

3. Brazil ? Sports

The Olympics, more than any other sporting event, provides the casual sports fan with a chance to immerse themselves in an event that doesn?t feel like it goes on forever like a typical sports season.With this in mind, we expect the sports genre to take off in Brazil and across the world, for that matter. The Chartboost network has got your back. With over one-third of ad requests in Brazil coming from Sports and Racing games, the Chartboost network gives you the opportunity to reach these valuable players. Simply leverage the Player Group Targeting tool with your advertising campaign to target highly engaged players of sports games in Brazil or globally.